https://www.alliaalbertgetmarried.com/writing daily 0.75 2023-04-07 https://www.alliaalbertgetmarried.com/contact daily 0.75 2022-02-01 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615858159644-GOX6RY85XSXMOOPZF43E/IMG_1443.JPG Contact - Contact me. alliamcdowell@me.com (248) 880-0562 adnoto.editing@gmail.com Facebook Instagram LinkedIn Resumé https://www.alliaalbertgetmarried.com/photography daily 0.75 2022-01-30 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1644276376120-N2YH2065Y4QALKS5BWVZ/IMG_3229.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850451033-ZYH3PK0QX32Z3ERZS3GC/SQ_IMG_6358.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849020588-N3ZE27Z0QXRR6SJ6NWGO/SQimg5.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849021953-LY99LXOPRDN37IN6GGTX/SQimg6.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850113076-Q42TEYV7X0JBNL2ED442/SQ_IMG_1601.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849042248-0TW7EQLPTB8J00U2TCAC/SQimg12.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849062674-SZFWRV868RQ9PYUKQJFS/SQimg15.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850452792-WAAK30EC07DIDVUA74SE/SQ_IMG_5703.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850453147-0UF9G5QEKV3PADCNL0XJ/SQ_IMG_6388.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849032025-CZKJLM8X5YYJSM58SEPG/SQimg7.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849020508-L0XX0Y18JNK9VQBD8OIM/SQimg1.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849042220-KR1PLG82HEMLKT7X8CIE/SQimg13.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849042175-O6ZHL4W61OJ3HL4A41PA/SQimg14.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849021782-D4MM8FR3ML9K1ZG3UT4M/SQimg2.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850453028-3QN2MXCAPGI4O6FGZIRS/SQ_IMG_6485.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849020708-C8WPUC7YV905RXSUJ3ON/SQimg4.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849028742-SUW14WALDRSVAQHZCTHO/SQimg3.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849067793-7F2Q3NBWP80VCAU4FCRU/SQimg16.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1644276340266-6UGPNVIS71L73U2HCCDM/IMG_3185.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615857597703-D4J1I7WWQDJ2L6UCBP92/SQ_IMG_7811.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849069351-4E9N6JEYJXTK5SFUDW2J/SQimg20.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849039236-T0PCPFO50H5GJL5B9T7O/SQimg10.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849032724-N7HGCYYT9A85LNNMKPGZ/SQimg9.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850452232-0POVVS5F77K51PJRH29N/SQ_IMG_6404.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850112142-I6ID8WT7QXPPG7SBARMT/SQ_IMG_2485.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849042080-62LVG1RZAAVXUKYQNT4Q/SQimg11.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849037724-17B3DE9YG4CBQWPAB899/SQimg8.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849069078-F0PU1UHV9UGA5C8YRWAZ/SQimg18.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849069033-ZR2VXIVJ4Z1XJ5L9IKQ4/SQimg19.jpg Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615850112361-SQAYBK7QVSR0COXB2XL2/SQ_IMG_1420.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615857597318-BK0RTPKA1VTPEJS0Q9L3/SQ_IMG_7272.JPG Photography https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615849068135-WCGPPAKBK8OUCY8Q9UXW/SQimg17.jpg Photography https://www.alliaalbertgetmarried.com/design daily 0.75 2022-02-07 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615855771269-HEI9Z824LF9F7FXMB997/spartanMediaGuide.JPG Design - MSU Basketball Media Guide Created: April 2019 This design was created for a Journalism Design class using Photoshop. The assignment was to create a Media Guide Cover for the 2018-2019 MSU Basketball Season. I do not own the photos used. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/e39de821-9622-45f4-8c78-e34a35ba5cb5/Bracket_JRN.jpg Design - Travel tomfoolery Created: february 2020 This design was created for a Journalism Design class using Adobe Illustrator and InDesign. The assignment was to create a ‘March Madness’-like bracket after the March Madness Tournament was cancelled in 2020. I do not own the photos used. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615856527434-1JEU0EZVBRY26SIL73HP/BookGraphic_StackedBarChart.jpg Design - POLITICAL IDEOLOGY BY RELIGIOUS GROUP Created: JANUARY 2020 This design was created for a Journalism Design class using Adobe Illustrator, and is to be published in the Bias Busters book published by MSU students each year. The assignment was to translate specific data into an easy-to-understand chart. The data was supplied by the professor who oversees the book. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615856794775-KHD5T7Z6LDUJI3U32M74/FINAL_Travel_Timeline-01.jpg Design - MY LIFE, IN TRAVEL Created: APRIL 2020 This design was created for a Journalism Design class at MSU using Adobe Illustrator and InDesign. The assignment was to create a to-scale timeline on a topic of choice. I own all images shown in this graphic. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615855917395-B8R7SN6OSVTLMC8HZUX9/design4.jpg Design - At the State and Bijou - July 2018 Created: July 2018 This design was created to advertise the movies being shown at the State and Bijou Theaters in Traverse City, Michigan. It was posted on social media, such as Facebook and Instagram. This was created using Adobe inDesign. I do not own these photos. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615856041227-LAKR477O09QQ1M7QUPD6/design3.jpg Design - Volunteer for TCFF Created: July 2018 This design was created to encourage people to sign up to volunteer with the Traverse City Film Festival. It was paired with a blog highlighting the joys of volunteering. This was created using images taken at all prior festivals, compiled using Adobe inDesign. I do not own these photos. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615856107184-GZ8HSEODSTGLVBU6FRNM/design2.jpg Design - At the State and Bijou - 8/5/2018 Created: August 2018 This design was used to advertise on social media for the showings of "BlacKkKlansman" and "Eighth Grade" at the State and Bijou theaters in Traverse City, Michigan. This was created in Adobe inDesign. I do not own the photos used. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1615856197923-MZU3TC4XB9BME7LZXOZX/design1.jpeg Design - Free Cherry Fest Classics created: June 2018 This design was created for the Traverse City Cherry Festival and The Traverse City Film Festival. It was used to advertise for the movies shown at the State and Bijou theaters in Traverse City, Michigan for free during the Cherry Festival. This was created in Adobe Illustrator and Adobe inDesign, using a photo taken at TCFF in 2017, and official movie screen captures. I do not own the photos used. https://www.alliaalbertgetmarried.com/adnoto daily 0.75 2022-01-30 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/10529134-12f9-4780-b76d-e620fa41827b/Image+11-4-21+at+1.51+PM.jpg Adnoto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/49d6554a-a99b-4103-83d1-8b564a0b2df4/IMG_1801.jpg Adnoto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1636417370359-YEOPVNFF3NK9Z5GUCT5O/ideation.jpg Adnoto https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1636417479384-1U4S320FM51N2XCJQNDH/Editing.jpg Adnoto https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1636417571499-PHAVDEO1HAWVQAI8GPL1/Celebration.jpg Adnoto https://www.alliaalbertgetmarried.com/comingsoon daily 0.75 2023-04-05 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/c16a76d6-5101-46ba-ba5e-209525800683/tempImageEVXB1m.jpg Coming Soon - COMING SOON This page is a work-in-progress! For now, enjoy this picture of my dog acting way too cute (and begging me to stop typing). https://www.alliaalbertgetmarried.com/work daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/b73fc803-8d35-4b7c-9b00-831445f2241b/Untitled+design-5.png https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/0547fb2a-dfbd-430d-aae2-2f65dd34edb2/Untitled+design-4.png https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/8419167f-862a-46da-bc1a-cb0be2a2269d/Untitled+design-10.png https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/b55d747a-6333-4b7d-9e1d-2c9acdbfd89a/Untitled+design-3.png https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/9f0885f1-508f-4e75-b5b5-1c8347c6917c/Untitled+design-6.png https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/c59ca7ef-4332-44b2-a155-965405c316b1/Untitled+design-8.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/e54d6b4e-df97-4e18-99c2-d71c9630a05c/IMG_6404.jpg Work https://www.alliaalbertgetmarried.com/juanvaldez daily 0.75 2023-03-25 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/20cd632e-489d-4566-85a5-ed30697825a5/Allia_Juan+Valdez+Presentation.jpg Juan Valdez - THE ASK. For this project, we were tasked with gaining a deep understanding of a brand and their business, identifying a key business problem they face in the United States, and introducing unique tactics that address these problems. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/ce942827-7460-4c4c-be84-3f15cd5aa864/Juan+Valdez+Presentation.jpg Juan Valdez - tHE CHALLENGE. For a while, Juan Valdez had a strong brand presence in the U.S. However, over the years, awareness of the brand and the Juan Valdez persona has faded. With a lack of Juan Valdez products in American stores, and very few cafes, Juan Valdez has lost consideration in American coffee purchase decisions. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/885a2918-585d-486a-8793-66d24d5a22ce/Allia_Juan+Valdez+Presentation-3.jpg Juan Valdez - THE INSIGHTS. Juan Valdez coffee is a high-quality, affordable option for American coffee drinkers - but they don’t know that. American coffee drinkers value convenience, brand purpose, and taste, and they’re open to trying new brands. Juan Valdez needs to increase touchpoints with American consumers, highlight their commitment to their Colombian farmers, and rebrand to include a female presence. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646939539341-UBREYLQM9YNRO7WWQ0GL/Allia_Juan+Valdez+Presentation-8.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646939619987-KB46QNN1XRAS3WH5D4ES/Allia_Juan%252BValdez%252BPresentation-9.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646939649397-6AEWDXQYXL39BKKDASOO/Allia_Juan+Valdez+Presentation-7.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647278985884-4MWNE2BENNQ7VAP0WF7B/be_logo_square_white.png Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647279043740-DP1E4OCG85YW1MT5WYTJ/SwimUpHill_logo_square_white.png Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647281578801-EX5UY6H6TN0VPNMK9TEB/nectar_logo_square_white.png Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/f7e78370-1153-457d-9b52-0dba53003295/35.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1bdd2ca6-fb3e-42ad-bbb3-21cc3b858297/38.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/0ca6b7b4-5d90-4449-b29d-a7384bc61b42/36.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/0c7fe2b9-ce34-481b-a024-4e0981f66bcf/37.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/41377c78-71c2-42d0-8eeb-70f2f6f004aa/39.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/57d099a7-7760-4e97-81de-508bedba2399/40.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/5fb61431-d33e-45db-8235-2cbb812cbc55/41.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/5830017d-21ad-4448-828c-5168b299b066/43.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/a3adb6ee-6229-4c1e-af25-990db302a9cb/44.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/40eee7d5-f390-4884-81fa-989a438700a5/46.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/5bbafc33-ca2d-42ee-91d2-3ceedf45c6e6/47.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/8be1afd4-cac7-4fdf-a6f3-d154873de179/48.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/46fe3a10-983f-4aae-964b-da0478f27d5f/50.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1b82ccfd-e733-426c-a5aa-fdfbf0cc089a/42.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/869e480f-98eb-4089-b15e-3d3a972420b9/45.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/62a73012-9f8e-4710-9079-e074b3597aab/51.jpg Juan Valdez https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/3001a4a0-73ad-4192-9010-9f2b244e2c21/49.jpg Juan Valdez https://www.alliaalbertgetmarried.com/beoutfitter daily 0.75 2022-11-01 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/bace59af-cab4-4a27-b343-bcc67a7425c0/Allia_BeOutfitter-6.jpg Be Outfitter - tHE challenge. BE Outfitter was founded by two brothers who design the gear with the intent for it to aid them both in adventure and everyday life. However, the outdoor adventure gear industry is very over-saturated. With major brands like Patagonia, REI, and The North Face, BE faces a lot of strong competition. Each of the brands in this category is known for their unique look and dedication to sustainability. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/ca2c564a-96bf-4ffe-86a6-06f3ac537873/Allia_BeOutfitter-5.jpg Be Outfitter - THE ASK. For this project, we were tasked with developing a strategy for an up-and-coming ‘David’ brand to take on a market-leading ‘Goliath’ brand. We were assigned BE Outfitter - an outdoor adventure brand known for its flagship backpack. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/c1487040-462b-4cf1-a67d-e415aa8a571d/Allia_BeOutfitter-7.jpg Be Outfitter - THE INSIGHTS. While many of our competitors see their consumers as daring adventure enthusiasts, we realized that the majority of consumers are really just looking for ways to spend time outdoors to improve their mental health. The outdoors has a significant positive impact on mental health, and these benefits offer an opportunity for BE to stand out in the industry by embracing a unique mission and appealing to a broader audience. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646954201107-APXEJDEYM7X0CHS1AQ8I/Allia_BeOutfitter-10.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646954255104-X6KGTWF8K55LJNO1MAT1/Allia_BeOutfitter-13.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646954391784-8UYDCT5284ZE1N20IBFT/Allia_BeOutfitter-15.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646954717109-WKJ3W9IS6IH3T9OHFPVB/Allia_BeOutfitter-14.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647280447094-C41PD5GGVS584G9IKPKP/jv_logo_square_white.png Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647280502180-CTLGN2WBS42X7GUIP3IV/nectar_logo_square_white.png Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647280557999-T7QXPTZSXJVCRHZUJ818/SwimUpHill_logo_square_white.png Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/161a452f-dcc8-425a-b95c-101e378b61e9/Kennedy.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/bde43af4-39bf-4546-b4f1-49f095dd3ce1/Victoria.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/04ec10dd-7cc6-4380-bdff-85c86f4465f0/Kennedy+%282%29.jpg Be Outfitter 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https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/fe2caa46-cb46-42ab-8e88-e51bff5e72be/Kennedy+%289%29.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/3a23d4d7-449a-4502-a514-81075b2d0d01/Kennedy+%2810%29.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/b18f778f-fa02-4a4e-9619-d15a7b54f5f9/Kennedy+%2811%29.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/3f9ccb5e-e1b4-4579-819f-df660e84db72/Allia+%2811%29.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/806655e0-dd0b-4955-863c-1ba4cc890d43/Allia+%2812%29.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/264ab4bc-ae2e-473b-84a8-c66c023f2d45/Allia+%2813%29.jpg Be Outfitter https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/21c5fef0-801d-46ac-9c9a-f7ae7b946f8e/Allia+%2814%29.jpg Be Outfitter https://www.alliaalbertgetmarried.com/nectar daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/29d75d6d-1529-4783-864a-332aca5e6d95/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-7.jpg Nectar - target audience. Our target audience was Tasha - a 34-year-old stay-at-home mom of 2 under 6. She is really into all things HGTV, DIY, and trying all the new food trends on YouTube. She never has a free hand, so learning “life-hacks” is her way of life. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1f8a0cba-c5d5-4951-a3e5-91228017390c/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-8.jpg Nectar - THE ASK. For this project, we were tasked with designing a juicer that appeals both in aesthetic and function to a particular target audience. This project was all about product design, as well as brand design, as we developed a branded juicer from start to finish. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/fef85483-af22-47f3-97db-8899927e631b/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-9.jpg Nectar - the juicer. After understanding the needs of our target audience, and doing a deep-dive on the function of different juicers, we developed our juicer. A cross between a masticating juicer and a cold-press juicer, ours allows for quiet, efficient, healthy juicing. The masticating portion allows the user to place whole, uncut ingredients into the machine; the cold-press portion helps to maintain all the nutrients throughout the process. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/b206b0af-d9c8-4617-aa1c-cdbcbc28efba/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-17.jpg Nectar - the aesthetic. Beyond the function, the overall design aesthetic of our product needs to appeal to our target audience. We designed Nectar to be offered in colors that compliment other products that might be in our audience’s kitchen - such as a KitchenAid Stand Mixer. We know that appliances are now being used as a part of the design of a kitchen, so we want Nectar to be able to stay on the counter and add to the overall look. The glass portions of Nectar are made of fluted glass, which is a style that is very on-trend across all household items. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/58a07a82-bb9a-4f80-a074-e9de4474ce5b/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-16.jpg Nectar - the app. We understand that our target audience desires community, convenience, and ease-of-use in their appliances. Inspired by other smart appliances, we developed an app for Nectar that offers device controls, integration with smart home devices, and access to delivery subscription services. Additionally, the app builds community through its Hive social media platform, and encourages experimentation through its tailored recipe recommendations. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Nectar https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646966447067-DU5QC0Q8133CS9LYC0RK/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-12.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646966626534-P9EKPZE6AOPGSPWQQ9LQ/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-13.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1646967076487-70UOM1R1O7ONU6X669PE/Allia_%2BTheShtick_Brand%2BAesthetic%2BProject%2B_Nectar%2BJuicer-15.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647280920909-FS0MGCV08M7OXO8KH5NU/be_logo_square_white.png Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647280970858-GGQLPKXSZHDRCZOSU195/jv_logo_square_white.png Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1647281028005-SQS416ENMMCHVF423B6F/SwimUpHill_logo_square_white.png Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/3be5c093-c2c2-4030-8bc4-408a7ba11f77/30.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/0b3e193d-d1e3-40f7-b6f4-51db396184b4/15.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/4789a49b-5f7a-4705-9054-5f78efde801f/6.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/37378098-2c17-4c9b-acb5-71e5a03fbc9f/4.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/960e7443-07a5-4cc1-a269-0140f1444333/31.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/98628529-3e03-4700-b800-64bbb28d3feb/16.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/cf970f69-5add-4a98-8544-cf0b8b5bf4f6/7.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/19576935-6143-41e4-90b7-48d4b64f98fe/32.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/73797c54-ed1d-417a-91cf-f92517f3479e/17.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/ce5f6f7f-f7f9-4813-a436-09b2a1550a2a/8.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/8b7ee45a-977c-4bd3-8d8d-17f2d146f99c/33.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/30448461-fa08-4047-81cb-a4ac333a12d5/18.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/fe516941-85be-40a0-ad49-9694c73e00a9/9.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/8d2d5770-548f-452f-8382-60397e657923/34.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/817d046f-6160-409f-b198-08ecfe660b77/19.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/a98e4866-5ef3-460b-b3b7-abd6f8cdd24a/10.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/b3c97f6c-8f85-478d-b67c-7385da9b6f36/22.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/0e6597d2-b4be-4ba0-8796-022b36c0fb12/11.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/9f02d0d5-2801-4b98-b850-f42468470797/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-10.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/c87549c2-84a8-4b67-8bb4-ab193a802db9/12.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/e5b9a3b8-8bac-447d-a79f-3d2fd61fb800/28.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/1e60fe23-7fdc-4284-8553-34e0cf4e68be/20.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/34bf1dac-6e8b-4b79-a4f4-5516fddee668/21.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/b206b0af-d9c8-4617-aa1c-cdbcbc28efba/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-17.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/878be519-aa88-40af-b4cb-b842c3a41fcb/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-18.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/2d5a1847-15f6-488e-b486-bcf7b06ca469/Allia_+TheShtick_Brand+Aesthetic+Project+_Nectar+Juicer-14.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/765c4eb7-5e17-496a-bc55-92d01e6e7820/35.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/ddab4924-ae98-4191-8f8a-c526d29b62e6/36.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/e9483594-1cdd-4ed8-a4ff-9016325489a8/37.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/f6040178-b5de-4f80-9d1c-a0b68790bead/39.jpg Nectar https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/e14ecdbf-b269-41cf-b83a-2e90734d3bda/38.jpg Nectar https://www.alliaalbertgetmarried.com/swimuphill daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/52889bca-fcdd-469a-a7f1-b29de14ce319/Allia_Swim+Up+Hill.jpg Swim Up Hill - THE project. We had the privilege of working with Swim Up Hill to develop and execute a research study. From writing a proposal, to conducting qualitative and quantitative research, to presenting insights - this project put our research skills to the test. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/6afc8ad2-73ea-4904-ba72-6bb8fb6e0451/Allia_Swim+Up+Hill-7.jpg Swim Up Hill - THE ask. In pursuit of their ambitious goal, Swim Up Hill asked for research to be conducted to help them understand the best ways for them to grow their method, particularly in Southern California. Currently, Jamal Hill is the only teacher of their method. Their business objectives were to grow their method and their brand in order to reach their goal by 2028. Our research was requested in order to outline the best path forward for them to take. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/87911c1d-e821-4f83-b157-1536e1570118/Allia_Swim+Up+Hill-2.jpg Swim Up Hill - tHE client. Swim Up Hill is a non-profit organization founded by Jamal Hill - a Paralympic Swimmer - to address the epidemic of drownings among minority communities. Hill developed a method of swim education that removes barriers, particularly for those who are aquaphobic. This unique method has helped the organization grow - with the goal of teaching 1 million people how to swim by 2028. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/d1adfd97-29fb-40cf-a046-313f33311c91/Allia_Swim+Up+Hill-5.jpg Swim Up Hill - phase-1 discovery. During the first phase of our research, we realized that Swim Up Hill is taking on a cyclical challenge, as each problem in the industry leads to the next. This informed how we chose to proceed with the rest of our research process, as we realized that SUH could play an integral role in breaking this cycle. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/f842db07-c515-4fe7-823a-e57e93703ec3/Allia_Swim+Up+Hill-8.jpg Swim Up Hill - Information to insights. After we collected data in phases 1 and 2, we parsed the data for information. From this information, we developed insights. These insights gave us a glimpse into the opportunities that SUH can execute on moving forward. These insights informed our recommendations on how SUH can achieve their business objectives. https://images.squarespace-cdn.com/content/v1/604fd3a7af7e0a539fe86992/50f06cf8-434a-4b3f-8fb4-9a006f4a35ed/Allia_Swim+Up+Hill-11.jpg Swim Up Hill - insights to recommendations. From our insights, we developed four key steps that Swim Up Hill can take to achieve their business objective and, ultimately, break the cycle we discovered in our research. Swim Up Hill needs to articulate the unique value their method provides, particularly in how it reaches an audience often overlooked by swim education. Next, SUH needs to clearly articulate its brand identity and streamline its digital presence. Third, they need to establish an internal infrastructure of instructors who can instruct other educators on how to teach the SUH method. 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